Guide to Buying Jewelry Online:

For pearls, there is PurePearls.com. They sell high-quality cultured Akoya, Tahitian, Freshwater, and South Sea pearls at discounted prices. They make their own pearl jewelry, importing pearls direct from Asia. They also offer a pearl education section so you can learn everything you need to know when shopping for pearl jewelry. For designed artisan style jewelry, check out JEGem.com. These handmade products are unique and allow you to find things you won't see in your local jewelry store.

Many people like visiting a jewelry store before buying an expensive watch - this is good idea, because watches tend to fit differently due to different wrist band styles, unlike rings, necklaces, etc. For genuine Rolex products, stick with Rolex.com or a watch/jewelry store. For an investment of that size, you will want ongoing support and relationship.

Online Jewelry Guide Rules:

• Buy from an established vendor only
• Call their 800 number to make sure they reliably provide support and service
• Confirm return policy in writing before making a purchase (ie, on their website)
• All expensive purchases should be shipped by an insured carrier
• Do you research first when it comes to precious metals, stones, etc.