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Most Popular Mens Cologne and Aftershave

The mens cosmetic market has always been pretty limited. Men just don't spend as much on personal grooming and beauty supplies as women do. Apart from a little hair gel, toothpaste, and deodorant, the shaving market is the biggest market for men's cosmetic and grooming products. Aftershave and cologne are the two big sellers, but they tend to wax and wane both in terms of popularity and in the brands and styles that are the biggest sellers. There are many brands and makers of cologne and aftershave for men, some of which you probably weren't even aware of: Michael Jordan, Lagerfeld, Calvin Klein, Nino Cerutti, Aramis, Drakkar Noir, Polo, Pierre Cardin, Joop, Jack Black. Who can forget Old Spice and Canoe from the 70s and 80s? Then Ralph Lauren Polo and Calvin Klein were big through the 80s and 90s. But if you are looking to buy a Christmas gift for your boyfriend or husband, what are the big scents to look for these days? We'll check out some of the best mens colognes below - prices, reviews, where to buy.
mens cologne

Cologne Tips and Advice

A lot of men like the feeling of aftershave on their skin, as it cools and refreshes and tightens the pores. Aftershave normally has a milder, shorter lasting fragrance than does cologne. Cologne tends to linger for hours after applying it, and it is much more concentrated that aftershave. Unless you want to reek of cologne, one tip for applying it is to squirt the bottle once or twice into the air above you, and then let the mist settle on you or walk through it briskly to get even a fainter application. We usually become immune to the smell of our own scents and perfumes after a while - ask your girlfriend or wife if it smells too strong until you figure out how much to apply. When trying out new colognes, be sure to visit a department store where they have samples available. You can usually get small tester vials of various colognes to take home and try out for a few days - don't be afraid to ask the counter help for sample vials.

If you are buying cologne as a gift, most men are happy to wear something that their significant other likes, which makes it easy for women to shop for men. Most guys are not very picky about which cologne they wear, since they are all similar. So ladies, pick whatever pleases you the most, and you can rest assured your man will not complain. Unfortunately the same is not true of men shopping for women's perfume -- get what she tells you is her favorite, don't try to pick out something new.

Buying Cologne and Aftershave Online

Colognes tend to come and go as fashion fads - something is hot this year, dead the next. Unfortunately, most bottles of cologne will last for several years, so you either end up with half a dozen bottles under your bathroom sink as you get a new fragrance every year, or you stick with same old reliable one for several years. Of course you can buy cologne at most department and mens stores, but buying online is usually quicker and easier, and with the cost of gas, often cheaper as well! If you know what you want, and don't need to test samples at the mall, just go online. We recommend shopping with Amazon -- they are the most trusted online retailer, with great selection, service, and prices -- so go with the best. You can view their list of best-selling men's cologne here. They've got collections for both men and women, so you will find everything you need here when shopping for perfume or cologne. Some of the hottest new colognes include:
  • - Davidoff Cool Water Game Cologne, which sells for $40 for a 1.7oz spray bottle
  • - Polo Black by Ralph Lauren ($60)
  • - Armani Code for $48
  • - Krizia Time, which comes as an aftershave balm for $24 or a cologne spray for $45
  • - Burberry Brit for $26
  • - Usher by Usher ($31)
  • - Loris Azzaro Chrome, $33 for the 1.7oz bottle (we like the smell of this one, near the top of our list)
  • - Alessandro Dell Acqua Cologne, $35 for the 1.7 oz spray bottle
  • - Paco Rabanne XS Black, $39 for the 1.7 oz bottle (this one is a little too sweet for us, but very popular)
  • - Bulgari BLV Notte, $37 for the 1.7oz bottle - some people love Bulgari, some hate it - we like it
  • - Lancetti Homme, $37 (similar to Vera Wang or Ignition)

As you can see, every product is priced very similar for these designer colognes. Perfume.com is another good site. They have an extensive offering of men's cologne at good prices. Some of the hot ones there this season include Dolce and Gabana, Paul Sebastian, Acqua di Gio (Giogio Armani), Ralph Lauren Polo, Pierre Cardin, Grey Flannel, Santa Fe, Hugo, Realm, Lagerfeld, and the long-standing Calvin Klein Obsession. They charge a flat rate of $5.99 for shipping. Be sure to check out their COUPON section as well for savings on your purchases - for example, they offer free shipping on orders over $59, or 5% off on any purchase, of $10 off any order over $100. Just grab the coupon code and type it in when you checkout of the site.

For younger guys in the teen range, traditional cologne is not nearly as popular as some of the new fragrance styles like Axe. These products are combinations deodorant and cologne, usually used as a body spray. Axe is made by Unilever and has become a huge hit with teens and men in their early twenties. Their TV commercials are sexually suggestive, making it seem that guys who use Axe body spray are chick magnets. Aimed at younger consumers, Axe is cheap and costs only $4 or $5 for a 4oz bottle. Axe comes in many different fragrances, like Clix, Orion, Tsunami, and Voodoo. Go to TheAxeEffect.com if you want to learn more about the Axe body spray products.

Do you have a quality site or product that belongs in this guide? We are always happy to evaluate or review new products and websites. Feel free to contact us at the email address below and let us know about you. If you have a demo product you'd like us to look at, please contact us before sending anything. Thank you.

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